Crafting the Perfect Intro Request and Forwardable: Examples Included

We've been in business for the last three years at Hifive. 

I've seen thousands of introductions sent across the network.

I've seen well-crafted intros, and I've also seen intros that flopped. 

Here's the deal: when you ask for an intro, the Connector needs a killer email 1) "intro request", and then a 2) "forwardable" they can zip over to their contact. 

I've laid down some rules for the perfect "intro request email" email.

1. Subject Line: Make it pop. Think "Introducing [Your Company]—Next Level Marketing Magic" or something that grabs attention.
2. Say Thanks: Kick off with a pre-emptive "thank you" for being a trusted contact and potentially a compliment. Make the Connector feel good!
3. The Ask: Cut to the chase. Aim for a quick chat or meeting with the contact. 
4. Elevator Pitch: Hit the Connector with the juicy bits about your company—new features, big wins--the exciting stuff.
5. Attachments: Do you have a deck or one-pager? Attach it or provide a DocSend link. 
6. Offer to send a forwardable: If the Connector knows the contact well, send along the forwardable that the Connector can send along. 

Here's an example of the "intro request email": 

Hi [Connector name], 

I was looking back at some photos of our [Old company] days, and I must say - I really enjoyed working with you. You always brought such a positive attitude to work, and I value you as a contact of mine. 

I was browsing LinkedIn and noticed that you are connected to [Contact name]. Do you know [Contact name] well? 

We're [what your company does in a nutshell], and we're all about [something exciting and relevant to Target Company]. We're making waves by [brief, exciting achievement or milestone]. 

I think [Target Company] would love to get in on this. Check out the attached sales deck for the overview. 

If you think it's appropriate would you be willing to help by making the intro to [Contact name]? If so, I am happy to send over a forwardable that you can send along. 

Thanks,

[Your name]

--> After you get the response and approval from the Connector that they are willing to send the intro, send over the forwardable to them. 

Here is what you should cover in the "forwardable email":

1. Say Thanks: Kick off with a "thank you for their willingness to make the intro to [Contact name]." 
2. The Ask: Cut to the chase. Aim for a quick chat or meeting with the contact. 
3. Elevator Pitch: Hit the Connector with the juicy bits about your company—new features, big wins--the exciting stuff.
4. Attachments: Do you have a deck or one-pager? Attach it or provide a DocSend link. 
5. Close with a thanks: the Connector is busy and they are using up some of their relationship capital-- close with a final thank you. 

Example time! Here's a forward-able email template that does it all:

SUBJECT: [Your Company] + [Their Company] = 🚀

Hey [Connector Name],

Thanks for linking me with [Target Contact] at [Target Company]. 

We're [what your company does in a nutshell], and we're all about [something exciting and relevant to Target Company]. We're making waves by [brief, exciting achievement or milestone]. 

I think [Target Company] would love to get in on this. Check out the attached sales deck for the overview. 

Again, thanks for your willingness to make the connection! 

Cheers,

[Your Name]